Meta / WhatsApp
WhatsApp service replies billed per message after 1,000 free per number per month
In effect since Oct 01, 2026
- What stops working
- Free-form replies inside the 24-hour customer service window are no longer free. Each business phone number gets 1,000 free service messages a month; every delivered reply after that is billed at the market's utility rate. Utility templates inside the window are billed again. Each message bubble is billed separately.
- Who is affected
- Every business on the WhatsApp Business Platform (API), including chatbots and support desks run through a provider.
- Official migration path
- Meta publishes per-market rates; providers (Twilio, 360dialog, etc.) pass them through plus their own fee.
- What the official path does not cover
- Multi-bubble bot replies multiply the bill. Accounts without a payment method stop delivering replies past 1,000. The old conversation_analytics reporting endpoint was retired November 1, 2026.
- Source
- Meta WhatsApp Business Platform pricing (updated Sep 30, 2026) · announced 2026-07 · verified 2026-11-07
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